Wednesday, May 29, 2019

Columbia Sportswear Company Essay example -- Corporate Profile

Early to bed, early to rise, work like hell and advertise- Gert Boyle, Chairperson of capital of South Carolina SportswearColumbia Sportswear Company (Columbia) is a attractor in the competitive active outdoor apparel industry. A company propelled by their differentiation strategy, leveraging innovation, brand equity, and strong marketing in the design, manufacture, and distribution of outdoor apparel. Columbias product lines include everything from outerwear and footwear to camping equipment and skiwear. It has grown from a small hat company in the 1930s into a company with a global strategy and a physical and online presence spanning Asia, Latin America, Africa, and Europe.To fully appreciate the evolution of Columbia from a mess that was a niche manufacturer of outdoor clothing aimed at fishermeninto an international brand and publicly traded powerhouse, (1) one must understand the level of perseverance, work ethic, dedication, and strength of one Gertrude Boyle now 87, but still One Bad Mother. (Exhibit1) Gert Boyle took over the family business in the 1970s after the sudden death of her husband. A stark(a) and straight person, Boyle has often admitted that, having never worked a day in her life, she had no idea what to do when she first began running the company. (2) Despite her lack of experience, Boyle helped turn Columbia from a company near bankruptcy and collapse into a billion dollar publicly traded organization. Along the way she relied on her natural business moil and perseverance, overcoming trials such as family tragedy and even an attempted kidnapping. Columbias corporate culture and business personality reflects a great deal of the ideals which Gert Boyles leadership had imbued into the company. ... ...loomberg.com/news/2012-02-07/collective-brands-said-to-pare-pool-of-bidders-to-10-ahead-of-second-round.html?cmpid=yhoo.41. Regenold, Stephen. Gear Junkie. Columbia calls B.S. on Outdoors Industry. Online November 10, 2010. Cited April 20, 2012. http//gearjunkie.com/columbia-sportswear-2011-electric-heated-jackets.42. Larson, Erik. Columbia Sportswear Files European Antitrust Complaint W.L. Gore. Bloomburg L.P. Online June 13, 2011. Cited April 20, 2012. http//www.bloomberg.com/news/2011-06-13/columbia-sportswear-files-european-antitrust-complaint-w-l-gore.html.43. REI. 2009 Stewardship Report. REI Inc. Online 2010. Cited April 19, 2012. http//www.rei.com/stewardship.html.44. Columbia Sportswear Company. Columbia. nigh Us. Online April 18, 2012. Cited April 23, 2012. http//www.columbia.com/About-Us/About_Us_Landing,default,pg.html.

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