Essay --

â€Å"Washington the General, the President and the Abolitionist† On a cold, frosty day in Westmoreland County, Virginia a baby boy was born to Augustine Washington and Mary Ball on February 22, 1732. This baby was named George and was their first child of five to come. From the age of three he lived at many different plantations on tributaries of the Potomac river. At the age of 11, George tragically lost his father and was under his mother’s management which he did not like. Living with many relatives he eventually found a sanctuary at his half-brother Lawrence’s plantation known as Mount Vernon. After the age of approximately 15 he began showing a deep interest in mathematics and eventually through Lawrence’s influence became a successful surveyor. In 1751 Washington made his first and last trip outside the colonies to Barbados with Lawrence to cure him of tuberculosis. When they were there George very quickly contracted smallpox. Although he survived the illness he was left with permanent facial scars and immunity to a dis ease that will ravage his troops in the near future. In 1752, Lawrence, who had served as Washington's mentor, tragically passed away. Washington eventually inherited Lawrence's estate, Mount Vernon, his militia office and there Washington learned how to become an officer and a farmer. In 1753 Virginia Governor Robert Dinwiddie sent 21-year-old Washington to warn French troops stationed north of modern day Pittsburgh Pennsylvania that they were trespassing in territory that was claimed by Virginia. The French ignored the warning, and the flopped. On the brighter side, when Washington returned, Governor Dinwiddie told a Williamsburg printer by the name of William Hunter to publish his report as The Journal of Maj... ...per his request Washington was remembered from then on as the â€Å"Father of the United States† because of his incredible leadership and his ability to bring an entire country together after a war of independence. In Washington’s farewell address he said that his successors should keep the highest standards for domestic policies and minimally involve in foreign policies. To this day in memoriam the document is read in the U.S. Senate for his birthday in February. In the House of Burgesses Thomas Jefferson Spoke of Washington and said, â€Å"On the whole, his character was, in its mass, perfect, in nothing bad, in a few points indifferent; and it may truly be said, that never did nature and fortune combine more perfectly to make a man great, and to place him in the same constellation with whatever worthies have merited from man an everlasting remembrance.† (Thomas Jefferson)

Racisim in assimilation policies from the beginning of 20th century

Racism is a practice of human discrimination that has been practiced in many parts of the world for a long time. Research concludes that even in the modern world, racism is practiced in different facets in our society from settlement patterns in multi-ethnic cities to employment, social interaction, and in many other areas.In the history of the world, there have been many incidences which have brought out the thorny issue of racism, some in a more direct way while others hidden in our institutions. In Australia, the practice of racism took a great height with the coming of British colonialist. Aborigines were discriminated from the rest of the society in different ways.Racism according to PettmanAccording to Pettman and Australia National University (1986) it is difficult to define the word racism since it is more an emotive word and its meaning keep on changing with the application. Racism can therefore be defined in relation to any practice which discriminate others based on a cert ain stereotype.For example in Australia social myths and stereotypes have always shown that Aborigines were not like others. In turn Australians have grown up understanding that Aborigines have one primitive culture, religion and language.Pettman concludes that there are four dimensions of racism including;(i)   Prejudice racism which is racism based on negative attitudes(ii)   Discrimination racism which is racism based negative behavior(iii)   Ideology racism is based on social myths(iv) Institutional racism which can be evidences by institutions which foster a certain pattern of racismRacism in Assimilation policiesBottomLey and Lepervanche (1984, p. 53) argue that assimilation policy has been widely practiced in Australia in the 20th century. The policy of removal of children from their indigenous families changed from being a state ad hoc policy to a well systematized strategy which was agreed on by governments both state and federal.Under the practice of assimilation, th ere was widespread â€Å"absorption† of native children and their assimilation with the colonial culture and practices.(i) Prejudice racismIn prejudice racism, individual are identified as relating to a particular group owing to their physical appearance, their culture or ethnic background whether it is real or supposed. Consequently they are judged according to the characteristics linked to that particular group. This it is labeling individuals on the bases of stereotyping.Young (1998, p. 6) asserts that along the path of assimilation in Australia, there were many Aboriginal women who were raped by white men. Consequently, this gave rise to another group of â€Å"mixed race† who had no foot in ethnicity background and were referred to with a lot of embarrassment and shame.However the society still regarded them as aboriginal despite European ancestry. Consequently they were removed from their group not because of their white blood but because if they were left to stay with the group they would end up acquiring their habits, culture and tradition. This was one of the highest levels of prejudice racism since they were treated as unequal to Europeans despite being fathered by European men owing to their relationship with Aboriginal mothers.

Marketing Research on Tea Industry in India

MARKET RESEARCH ON MAJOR TEA BRANDS IN INDIA Siddhartha Lodha PG-A History of Packed Tea in India The history of tea dates back to 750-500 BC. Researchers have found that the cultivation and consumption of tea has been taking place since more than a thousand years. However, commercial consumption of tea started with the British rule. It has now become a part of the Indian culture. Tea laid it’s foundation in India at the turn of the 20th century, when the major emphasis was on the exports of Tea.Earliest reference to a domestic market came from MacKay of Brooke Bond. Equipped with capital and premises, Mackay settled down to serious business. Mackay clearly identified his objectives as to pick up teas suitable for Brooke Bond blends at home, rather than getting them at London and to create and make profitable, a packet and blended tea trade in India and generally in the East. In the early 20th Century, much of India was orthodox and all foreign habits were considered alien and against Indian ethos and culture.In fact, later, when tea was officially promoted by the Tea Market Expansion Board, strong religious pressure groups launched antitea campaigns against tea drinking. The domestic market was very small and hardly able to sustain. Packing material, mainly caddies and cardboard cartons, were imported the UK and the tea was floor-blended and hand-packed. Sales totalled around 17,000 lbs. and the whole operation produced a loss without inclusion of overheads and other costs.It therefore needed a great commitment to persevere this kind of a venture. Backed by the promotion and propaganda efforts of the Tea Market Expansion Board that became the Indian Tea Board through the pioneering efforts of Brooke Bond (more about this later), a strong demand was created for tea as a beverage and the Indian masses avidly took to tea. However, much of the fallout of this phenomenon went to loose teas because of the price factor, so we see a strange development in the p acket teas trade in India.In the early years, i. e. the first three decades of the century, the trade was predominantly in the hands of foreign companies and the incipient demand was centered on a small segment, introduced to tea through the Western industrial civilization. The early brand names were based on colors — Red label, Violet label, Green label. The first sale record in India was in April 1903 and the entry reads: Red Label †¦ 720 lbs. Violet Label †¦ 300 lbs. Green Label †¦180 lbs. The fact that Brooke Bond Red Label recorded 720 lbs. as a very auspicious augury for this famous brand, which attained dizzy heights in later years to become the largest selling brand in the world. The early entrepreneurs of packet tea marketing realised that if the trade had to expand, the purchase price of the tea had to be more affordable for their Indian consumer and the tea had to be better presented. In India however, the main consideration was price, one that the l ower economic section of the Indians could afford.When the brands were first launched in the first decade of the century, the cost of the tea in the packet was roughly 60% of the total price. Despite this, prices were considered high. But the demand had been created and was snowballing — opening the floodgates to loose teas, which were at least 20% cheaper than the corresponding tea in packets. Opinions on the worth and prospects of the internal business seemed gloomy. One opinion was that â€Å"Indians can never become tea-minded†.This was based on the English custom of brewing tea in pots, using a long leaf — a leisurely and luxurious habit. It is interesting to note that very early in the century, the marketers of packet tea recognised that if tea had to be made popular among Indians, it had to be presented differently, keeping in mind the Indian cooking habit of boiling. So dust tea was born. ‘Kora’ was the first brand to be introduced by Brooke Bond in paper form packets. The real expansion of the packet business in India came in the early l920s, with the introduction of the direct selling system by Brooke Bond.As was said earlier, the distribution was left in the hands of distributors and stockists who could do a maintenance job but could not do anything to create demand. The depot system or direct selling system helped in introducing tea to the vast population of India but it meant a heavy investment in marketing in the earlier years. It helped in establishing a two-way communication between the salesman and retailer and cemented a personal relationship between them. For a product like tea, where freshness was an important factor, it helped in ensuring stock rotation.Under this system, the companies like Brooke Bond and Lipton, who followed suit through their own personnel, called on all retail outlets on a regular basis and supplied tea on a cash-on-delivery basis. There was no need for the retailer to carry any large inventory, as the calls were on a weekly basis. The system backed by the effective propaganda by the Tea Board really sparked off a consumption explosion, taking India to the position of the largest tea-drinking nation in the world. Today tea has become established as a food habit in all socio-economic sections.In India, tea is an essential item of domestic consumption and is the mostly consumed beverage. Further, tea is the cheapest beverage amongst all the beverages that are available in India and it is very popular amongst all sections of India society. The Indian tea industry engages around 20 lakh of workers, directly and they mainly represents the under privileged sections of the India society. The Tea Business in India registered a total turnover of Rs. 10,000 crore in the previous year. Top Tea Brands in IndiaBrooke Bond has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes. It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers. The values and personality of the master brand Brooke Bond reflect a warm, sociable, approachable, perceptive and dependable entity. Brooke Bond is the tea expert that selects the best at every stage – from the garden to the cup. The brand, therefore, is seen to offer the appropriate teas for all tea moments in the consumers' lives.Brooke Bond offers a strong portfolio of four sub-brands namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke Bond Taaza & Brooke Bond 3 Roses. The range offers a full variety of benefits as well as price points to cater to diverse sections of society. For over 4 decades, Taj Mahal has been the gold standard of tea in India. It has been a pioneer of innovations in the Indian tea market First Premium Tea Brand First to introduce tea bags First to usher in new formats and concept, like instant tea – Dessert Tea Brand ambassadors personify the true essence of Taj Mahal (Ustaad Zakir Hussain, Saif Ali Khan)Red Label contains natural flavonoids that helps improve blood circulation and keeps you healthy. Red Label Natural Care has a mix of 5 Ayurvedic ingredients like Tulsi, Ashwagandha, Mulethi, Ginger and Cardamom. Red Label Dust has strength, taste and comes with the Red Label promise of great quality. Red Label Special has extra-long leaves to give you great taste, colour and superior aroma. Entered the lives of the contemporary Indian housewife in the 1990s. Unique and refreshing blend of tea that's sprinkled with fresh green tea leaves.It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations. The advertising communication for Taaza is a reflection of this relationship. Chronicle of the aspirations of a housewife over the past two decades. 4th largest tea brand in India with a portfolio spanning in both leaf and dust segments. 3 Roses which was synonymous to the trinity of perfect colour, perfect strength and perfect taste 3 Roses stood as the bedrock for strengthening a married couple's relationship with each other 3 Roses has redefined the nature of relationship shared between married couples in IndiaBrooke Bond Sehatmand (Arogya) was launched in early 2010. Brooke Bond Sehatmand with Vitamin Power, helps to keep families healthier through their favourite daily beverage 3 cups of Brooke Bond Sehatmand helps to satisfy 50% of the Recommended Dietary Allowance (RDA) of Vitamins B2, B6, B9 and B12 Brooke Bond Sehatmand successfully runs the ‘Sehatmand Parivaar, Sehatmand Bharat’ movement – an initiative to reach and make a difference to 500 million families across villages in India through education on health and nutrition. nd most trusted beverage brand in India Market leader measured by volume and value branded packet tea Has transformed the way beverages are marketed by positioning tea as a catalyst for social change Promotes social awakening and action through its landmark ‘Jaago Re' marketing campaigns References: 1. History of Packet Tea : http://www. contemporarybrokers. com/item. aspx? id=100 2. Brooke Bond Brands : http://www. brookebondhealth. com/our-brands. asp 3.

St. Francis of Assisi

In the year 1181, a Giovanni Bernardone was born to an aristocratic family in Assisi, Umbria Italy. His father had been abroad, traveling for his businesses, while his child had been born and he came with the displeasing fact that his son was named after what the Italian thought of as the version for John the Baptist. Not wanting his son to be a Son of God, he began referring to his son as Francesco, otherwise known as Frances. Growing up, Frances grew up as a very privileged child, using his father’s money to his advantage.He and a group of boys would run around town stirring up trouble ‘til late, and Frances was known as the party animal . St. Frances of Assisi referred to that time as, â€Å"I lived in sin. † [â€Å"St. Francis of Assisi – Saints & Angels. † Catholic Online] Francis, whose father urged him to join him in his business, wanted more than wealth: power. Eager to receive it, he quickly joined in the battle against Perugia, Assisiâ€⠄¢s long time enemy. Many of the troops were killed, and those who weren’t were taken into captivity to be ransomed.Francis had been kept in captivity for almost a year in a small dungeon with several other men, but once his family had paid the ransom he returned to his old reckless ways. Seizing another opportunity to become a knight, Francis joined the Fourth Crusade boasting that he would return as a great prince. But less than two days into the journey, he received a vision from God that came to him in his dreams telling him that, â€Å"You have mistaken the meaning of your vision. Return to your own town. † [Chesterton, G. K. â€Å"Francis the Fighter. † St. Francis of Assisi,. New York: George H.Doran, 1924. 39. ] Unwilling, he returned back to Assisi, humiliated and ashamed that he had gone away in the first place. In Assisi, he had not returned to his old ways but began to mope around the pastures and streets, believing he had no purpose. One day he had been roaming around an abandoned field when off in the distance he saw a figure, which, as he drew closer, was a leper. And suddenly, a revelation came to St. Francis. This was what he was afraid, being poor and alone. Embracing the leper, he kissed him on both cheeks and gave him all of the money he had on him.Riding on toward the town, he has said that when he turned around the leper had disappeared, nowhere to be found. He always looked at it as a test from God, which he had rightly passed. St. Francis first got his start when he came across the Church of St. Damien which had been neglected to rubble. As he entered the collapsing Church, he heard a voice telling him to restore His house, and Francis realized that God was speaking to him. Like he had always done when he needed financial help, he ran to his father.His father, never being a man of God, put his son away under lock and key, declaring him a thief. Francis was put in front of the bishop, whom declared that Francis had t o repay his father the money. Francis then did something which declared his love for God: He referred to God as his only father, and shed all of his clothes as to repay his Earthly father. Running out into the streets on a snowy winter day, he ran through the streets of Assisi in nothing but rags taking refuge in the run down Church of St. Damien. He became a beggar, the one thing he had always feared, begging for nothing but stones.With the stones had built the Church with his own bare hands. Completing the Church, he began to live the Gospel, which no one had ever done before. Living out in the Church, Francis began to value nature, not looking at it as a whole but individually and as a child of God. St. Francis is the patron saint of animals and the environment for he focused most with God on nature and how each and everything, living or nonliving, was a creation of God, therefore a child of God. He’s also a patron saint of merchants, and his own country, Italy. St.Francis , though not a patron saint of, is frequently represented with poverty since he lived as a beggar and hermit, no solid roof over his head. St. Francis’ was canonized on July 16, 1228 by Pope Gregory IX where by that time he had been succumbed to blindness and became crippled with the way he had lived in his younger years. His Feast Day is on October 4th, and is celebrated universally. One of St. Francis’ major shrines is the Basilica of St. Francis of Assisi, Assisi, Italy, which is the mother Church for all Franciscan Orders. Locally, we can find a St.Francis of Assisi Church in Ridgefield Park, New Jersey. St. Francis has many prayers, both inspired by him and those that he has written himself. One of the prayers he had written when he was nearing his death was the Canticle of Brother Sun and Sister Moon, where he prayed to God during a time of need. He was undergoing an eye surgery to restore his sight, where they had to burn most of his face off, and he used this p rayer as a reassurance. One of his most famous prayers which had been inspired by his life was the Peace Prayer of St. Francis of Assisi.This prayer is considered somewhat of the beatitudes of the Franciscan community. St. Francis of Assisi is one of my favorite saints because of where he had come from. Most saints start off poor and burdened but Francis had everything and still chose to continue with God. He devoted his life to the poor and to nature, not regretting leaving his past life. He practiced what he preached, leaving a life filled with poverty and pain, suffering from the stigmata and blindness. St. Francis served his God throughout his life, though in the beginning unknowing. He was indeed, one of the greatest saints. St. Francis of Assisi In the year 1181, a Giovanni Bernardone was born to an aristocratic family in Assisi, Umbria Italy. His father had been abroad, traveling for his businesses, while his child had been born and he came with the displeasing fact that his son was named after what the Italian thought of as the version for John the Baptist. Not wanting his son to be a Son of God, he began referring to his son as Francesco, otherwise known as Frances. Growing up, Frances grew up as a very privileged child, using his father’s money to his advantage.He and a group of boys would run around town stirring up trouble ‘til late, and Frances was known as the party animal . St. Frances of Assisi referred to that time as, â€Å"I lived in sin. † [â€Å"St. Francis of Assisi – Saints & Angels. † Catholic Online] Francis, whose father urged him to join him in his business, wanted more than wealth: power. Eager to receive it, he quickly joined in the battle against Perugia, Assisiâ€⠄¢s long time enemy. Many of the troops were killed, and those who weren’t were taken into captivity to be ransomed.Francis had been kept in captivity for almost a year in a small dungeon with several other men, but once his family had paid the ransom he returned to his old reckless ways. Seizing another opportunity to become a knight, Francis joined the Fourth Crusade boasting that he would return as a great prince. But less than two days into the journey, he received a vision from God that came to him in his dreams telling him that, â€Å"You have mistaken the meaning of your vision. Return to your own town. † [Chesterton, G. K. â€Å"Francis the Fighter. † St. Francis of Assisi,. New York: George H.Doran, 1924. 39. ] Unwilling, he returned back to Assisi, humiliated and ashamed that he had gone away in the first place. In Assisi, he had not returned to his old ways but began to mope around the pastures and streets, believing he had no purpose. One day he had been roaming around an abandoned field when off in the distance he saw a figure, which, as he drew closer, was a leper. And suddenly, a revelation came to St. Francis. This was what he was afraid, being poor and alone. Embracing the leper, he kissed him on both cheeks and gave him all of the money he had on him.Riding on toward the town, he has said that when he turned around the leper had disappeared, nowhere to be found. He always looked at it as a test from God, which he had rightly passed. St. Francis first got his start when he came across the Church of St. Damien which had been neglected to rubble. As he entered the collapsing Church, he heard a voice telling him to restore His house, and Francis realized that God was speaking to him. Like he had always done when he needed financial help, he ran to his father.His father, never being a man of God, put his son away under lock and key, declaring him a thief. Francis was put in front of the bishop, whom declared that Francis had t o repay his father the money. Francis then did something which declared his love for God: He referred to God as his only father, and shed all of his clothes as to repay his Earthly father. Running out into the streets on a snowy winter day, he ran through the streets of Assisi in nothing but rags taking refuge in the run down Church of St. Damien. He became a beggar, the one thing he had always feared, begging for nothing but stones.With the stones had built the Church with his own bare hands. Completing the Church, he began to live the Gospel, which no one had ever done before. Living out in the Church, Francis began to value nature, not looking at it as a whole but individually and as a child of God. St. Francis is the patron saint of animals and the environment for he focused most with God on nature and how each and everything, living or nonliving, was a creation of God, therefore a child of God. He’s also a patron saint of merchants, and his own country, Italy. St.Francis , though not a patron saint of, is frequently represented with poverty since he lived as a beggar and hermit, no solid roof over his head. St. Francis’ was canonized on July 16, 1228 by Pope Gregory IX where by that time he had been succumbed to blindness and became crippled with the way he had lived in his younger years. His Feast Day is on October 4th, and is celebrated universally. One of St. Francis’ major shrines is the Basilica of St. Francis of Assisi, Assisi, Italy, which is the mother Church for all Franciscan Orders. Locally, we can find a St.Francis of Assisi Church in Ridgefield Park, New Jersey. St. Francis has many prayers, both inspired by him and those that he has written himself. One of the prayers he had written when he was nearing his death was the Canticle of Brother Sun and Sister Moon, where he prayed to God during a time of need. He was undergoing an eye surgery to restore his sight, where they had to burn most of his face off, and he used this p rayer as a reassurance. One of his most famous prayers which had been inspired by his life was the Peace Prayer of St. Francis of Assisi.This prayer is considered somewhat of the beatitudes of the Franciscan community. St. Francis of Assisi is one of my favorite saints because of where he had come from. Most saints start off poor and burdened but Francis had everything and still chose to continue with God. He devoted his life to the poor and to nature, not regretting leaving his past life. He practiced what he preached, leaving a life filled with poverty and pain, suffering from the stigmata and blindness. St. Francis served his God throughout his life, though in the beginning unknowing. He was indeed, one of the greatest saints.

Business Psychology Essay Example | Topics and Well Written Essays - 1000 words

Business Psychology - Essay Example It is imperative that one recognizes his need to get professional aid; only after such recognition can he truly accept his own condition, whereas a resolution to the problem might immediately be made. The approach of the consultant can greatly affect the connection between the patient and the doctor. Trust, as well as high opinion toward the counselor must be immediately established---and maintained. It can be concluded that the relationship lies on the hands of the expertise of the specialist. Psychologists are specialists in human behaviour, development and functioning. They have expertise in conducting research and applying research findings in order to reduce distress, address behaviour and psychological problems, and to promote mental health and rational behaviour in individuals and groups. In the provision of mental health services (either public or private) psychologists vary in terms of the services they provide, their level and type of postgraduate training, and also their degree of clinical experience and/or specialisation. Becoming a registered psychologist requires 4 years undergraduate study, followed by either 2 years of supervised experience with a registered psychologist or completion of a postgraduate clinical masters or doctoral degree in clinical psychology. Clinical psychologists (i.e. those who have completed the postgraduate clinical qualifications) also have to spend some time working under the supervision of another clinical psychologist. In order to practice, all psychologists must be registered with the Psychologist Registration Board in their state or territory. Furthermore, the Australian Psychological Society (APS) is the national professional body for psychologists. Membership of this society ensures a high level of professional and educational competency. The APS also provides a

Management Service Quality and SERVQUAL Research Paper

Management Service Quality and SERVQUAL - Research Paper Example SERVQUAL as a quality analysis tool takes various facets of customer expectation into consideration and matches them with the real experience (Kettinger, and Lee, 2010). This can be used as a measure by managers of medical insurance companies to establish the true nature of their customer’s feelings. There has been almost a 60% growth of medical insurers in the Middle East, especially in the Arab Emirates. The competition for this limited market has inevitably been high over the last decade. Therefore, many firms have adopted professional marketers to handle the selling of their products (Burns, 2012). However, the packaging of these policies may not be as realistic as they ought to be because sales agents aim for commission and may add untrue facts so that they excite the customers.The health sector in the UAE has grown over the past decade because of the massive investment, both in the country and private players in general. Both local and international companies have set ba se in the country because of its reputation of being economically stable. There are various factors attributing to the exponential growth of the general insurance in the country. These include the fact that the health sector no longer operates in the conventional aspect where the government had the highest stake. In this day and age, there many countries have adopted the competitive free market. Secondly, the use of marketing tools that the corporate world was previously using in this industry.

The Milgram Experiment Research Paper Example | Topics and Well Written Essays - 1000 words

The Milgram Experiment - Research Paper Example This research paper will concentrate on discussing the Milgram experiment, the method used in this experiment and the results of the experiment. Literature review Most people would answer no, when ordered by a person in authority to deliver an electrical shock of 400-volts to another person, but Stanley Milgram conducted obedience experiments that showed results which were surprising. Experiments like this offer a disturbing and powerful look in the power of obedience and authority. Shortly after the trial of Adolph Eichmann had begun who was a World War II criminal Milgram started his experiments. Adolph Eichmann’s defense roused Milgram’s interest when he said he was following instructions when he ordered millions of Jews to be killed. "Could it be true that Eichmann and his were just following orders accomplices during the Holocaust? Could we call them all accomplices?" (Milgram, 1974); this is the question Milgram posed in his book Obedience to Authority. The Milgra m Experiment method The Milgram experiment involved 40 participants who were men who were recruited in for exchange for $4.50 due to their participation. In this experiment, Milgram had to develop a shock generator that was intimidating. This shock generator had shock levels that started at 30-volts and had an increment of 15-volt up to 450-volts. Switches had terms labeled slight shock, moderate shock, severe shock and finally two switches that were labeled XXX. Each of the participants took the role of a teacher delivering a shock to a student each time there was a production of an incorrect answer. Participants in this case thought that they delivered ideal shocks to the respective student, while actually the student in the experiment was pretending to get a shock. The participant heard the learner plead for a release or complain of a heart condition as the experiment progressed. After reaching the 300-volts level, the learner had a demand to be released and banged on the wall. T he learner refused to answer and remained silent, refusing to answer more questions. Milgram, who was the experimenter, then gave instructions to the participant to deliver another shock when there is silence treating silence as a response that is incorrect. Most of these participants asked Milgram whether to continue delivering these shocks. Then Milgram issued a series of commands to determine what the participant would follow his orders. Milgram first commanded the participant to continue delivering shocks; he then commanded them that the experiment required that they continue delivering shocks. He then commanded them that it was essential that they continued delivering these shocks. Finally, he commanded them that they had no other choice but to continue delivering those shocks. In his book Obedience to Authority Milgram quotes that social psychology reveals a lesson that not what kind of person a man is, but the kind of a situation in which he can be, that determine the action of a person, (Milgram, 1974). Milgram Experiment results The measure of obedience was determined by the levels of shock that participants were willing to subject to the learner. Milgram once posed a question to a group of students at Yale University as to how far they thought most participants were willing to go. The prediction was that not more than 3 percent of the participan